MANAGEMENT: Martha Adams, President & CEO

Custom Clinical Decision Support, Inc. is a group of medical professionals and technology experts delivering information to clinicians where it matters — at the point of care. The company’s first product is “CustomID®”, a cloud and web-based decision support tool for management of infectious diseases.

CustomID logo

The inventors’ story began at the time of the handheld computer and a growing popularity amongst clinicians for pocket-sized calculators and for ready information resources such as drugs and vaccine schedules. They saw a gap in the delivery of timely updates for management of infections in their large academic hospital in North Carolina. The solution was CustomID® which they first launched for PDA and later as a web app for display either via desktop or mobile internet browser. Subsequently, in 2005, the Dutch Working Party on Antibiotic Policy (SWAB) licensed the CustomID® framework and installed their guide in 30 hospitals in the Netherlands. CCDS is now taking CustomID® for offering beyond the Duke enterprise.


CustomID® is different from other antimicrobial guides by providing site-specific content, easily customizable, which is key for timely updates about drug shortages, outbreaks, and site-specific policies and protocols.

The company vision is to forward cutting-edge technology and knowledge transfer that is suitable for all medical disciplines, a vision to keep at the forefront, the goal of saving lives.